MTV Responds to Abercrombie & Fitch's 'The Situation' Offer

MTV is firing back at Abercrombie & Fitch following the youth-specific clothing brand released statement saying it had been prepared to pay Jersey Shoreline star Mike "The ProblemInch Sorrentino to avoid putting on their merchandise. Sorrentino has frequently carried the company about the MTV reality program.our editor recommends'Jersey Shore': How MTV's Reality Hit Converted Into a $2-5M Pay day for that Situation and Corrected The Network's FortunesAbercrombie & Fitch Offers 'The Situation' Compensation not to Put on Its Clothes'Jersey Shore's' Mike 'The Situation' Sorrentino Lands Tuxedo Line in Reported Six-Figure Deal PHOTOS: 'Jersey Shoreline' The Quotable Situation "It is a clever PR stunt and we'd love to utilize them on different ways they are able to leverage Jersey Shoreline to achieve the biggest youth audience on tv,Inch stated an MTV Representative inside a statement. Inside a Tuesday pr release entitled, "Victory-Win Situation," Abercrombie & Fitch expressed concern over their brand image consequently from the connection. PHOTOS: MTV's Jersey Shoreline Italia In Production "We're deeply concerned that Mr. Sorrentino's connection to our brand might lead to significant harm to our image. We realize that the show is perfect for entertainment reasons, but believe this association is unlike the aspiration character in our brand, and might be distressing to a number of our fans," the organization stated. Adding, "We now have therefore offered a considerable payment to Michael 'The Situation' Sorrentino and also the producers of MTV's The Jersey Shoreline to achieve the character put on another brand. We now have also extended this offer with other people from the cast, and therefore are urgently waiting for an answer.Inch PHOTOS: The Jersey Shoreline Hits Italia Jersey Shoreline first showed its 4th season to record rankings on August. 4 and consistently scores well using the 12-34 demographic. The show also frequently sparks user interaction on social networking automobiles including Facebook. In research conducted recently by social networking agency Mr. Youth, it had been learned that both MTV and Abercrombie are battling with reaching the youth audience. Teens apparently watch MTV, although not with respect, thinking the network over-simplifies their generation. Abercrombie, however, does not participate in the generation's worth of diversity, self-expression and understated product branding. THR arrived at to representative from Abercrombie & Fitch who have been not immediately readily available for comment. Related Subjects Jersey Shoreline